To achieve the best brand in the world for the car entertainment and home digital multimedia fields through continuing R&D, market expansion and building customer loyalty.

•To achieve the top level as a general solution supplier in the world in portable DVD optical storage units, which is the next generation of media storage.

Philosophy:
•Pursuing maximum satisfaction of customer needs and sensitivities: Focus on life style, cultural trends & code.
•Creating new customer value by linking technology and entertainment.
•Pursue a flexible operational culture and operational value with creativity as a positive response to change